DEFINING THE ISSUE
Problem statement
Support answers existed, but scattered across content that owners couldn't navigate, so they picked up the phone instead.
TALKING TO USERS
Research
User interviews, market analysis and analytics review, combined to find exactly where owners got stuck.
FINAL RESULT
Solution & outcome
An interactive, self-serve Knowledge Hub with a universal vehicle selector, so every answer matched the owner's exact model, validated through A/B-tested enhancements. Customer service calls dropped 20%.
hub landing · vehicle selector flow · A/B variants